The Safety Leader Podcast

The Safety Leader Podcast introduces the next level in safety. A safety leader takes safety beyond rules compliance to a shared goal that recognizes the importance of each individual on the job. Supervisors and safety people are uniquely positioned to become safety leaders and to bring workplace safety past compliance and across the threshold to where safety becomes personal. The front line is where the culture of an organization is made and reinforced. Past all the processes and procedures are people. Safety starts with people. I commit to you to give you my best ideas, tips and strategies to help make your job as a supervisor or front-line safety person easier and more effective. That's what the Safety Leader Podcast is all about.
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Feb 27, 2017

But wait. There's more. The words you hear in those awful late-night infomercials. And if you think that's what marketing is, on this episode we'll show you that safety marketing is actually what creates value and motivates people to action without the cheesy lines.

Communications inform. But marketing moves. And this is where most safety programs make their biggest mistake. They assume that informing people, the communications part, is enough. But it isn’t.

Here are three strategies that can get you started in improving your safety marketing effectiveness.

Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs.