As safety continues to move away from enforcement and a lot closer to engagement, on this episode, we’re going to look at a 3-part strategy to create better buy-in to the safety program.
One of my clients recently brought up the DSL Strategy in my book, PeopleWork: The Human Touch in Workplace Safety (page 115 if you’re following along). It’s in Chapter 6, “Creating Employee Buy-in.” We talked a bit about the DSL strategy in more detail because it is intended to be used in place of the “shock and awe” campaigns of gruesome photos, gut-wrenching videos and stories of “don’t do what he did.”
Safety has traditionally been focused on pointing out what workers could lose if they make decisions outside of safety: a limb, an eye, their life. These gruesome images and threats are found more at safety meetings than anywhere else in the safety program. There are still some safety folks and supervisors that really believe that this stuff is some sort of effective motivator. But scaring people into compliance only gets temporary compliance with rules.
If you’ve not had the chance to read Chapter 6 in PeopleWork and all about the DSL Strategy, here’s a brief overview.
Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs.