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The Safety Leader Podcast

The Safety Leader Podcast introduces the next level in safety. A safety leader takes safety beyond rules compliance to a shared goal that recognizes the importance of each individual on the job. Supervisors and safety people are uniquely positioned to become safety leaders and to bring workplace safety past compliance and across the threshold to where safety becomes personal. The front line is where the culture of an organization is made and reinforced. Past all the processes and procedures are people. Safety starts with people. I commit to you to give you my best ideas, tips and strategies to help make your job as a supervisor or front-line safety person easier and more effective. That's what the Safety Leader Podcast is all about.
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Jul 10, 2017

http://www.kevburns.com

Downloading generic safety messages from the Internet can undermine your own safety program. On this episode, why the phrase "be safe" is a terrible safety message.

Safety people and supervisors get concerned when their employees won't buy-in to safety. They also complain about employees' lack of engagement and a lack of accountability in the safety program. But what if the safety messaging is aimed below the intellect of the same people you're trying to reach? What if you've dumbed it down too far? What if you've underestimated your own people?

Communications that miss the target can undermine your efforts in safety. Generic slogans and feeble safety campaigns downloaded from the Internet do not resonate with most people (Hint: there's a reason they're free for the taking on the Internet). And people do not connect with anything that doesn't resonate with them. A slogan for a slogan’s sake can do more harm than good.

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Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs. www.KevBurns.com/PeopleWork

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